What is a CRM?
CRM stands for Customer Resource Management. Basically, the CRM manages all your current, prospective and future customers. Our CRM allows you to organize, automate and synchronize your sales, marketing, technical and customer support.
The CRM is the “core/brains” of any business. It tracks what your customers have purchased, when they purchased them. It records any contact you have made with the customer, or the customer has made with you. It will keep track of any prospects in a sales pipeline and what stage of the sales process they are in. It will report on product, campaign and customer revenues. It will track where your customers have come from. It will measure the value of each entity both in the short term (for cash flow projections) and long term (for bottom line profits).